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¿Qué necesita tu proyecto?

Si aún no tienes un proyecto o estás sólo en ideas, no importa, esta nota va dirigida para el que apenas empieza, como para el que ya lleva un tiempo en esto.

Varias veces me han preguntado ¿Crees qué ya deba invertir en esta persona? ¿Crees qué sea el momento de meter publicidad? ¿Crees qué deba pagar por el manejo de mis redes sociales?

Y para ser franca, es algo que no puedo responder, no porque no sepa del tema (sabes que de documentarme, leer y aprender, no paro), sino que, todo depende de en qué etapa se encuentra tu marca.

Hablando del ámbito digital, las marcas a nivel digital pasan por 5 etapas. Estas etapas son el camino que una marca debe seguir para posicionarse en el ámbito digital.

Y aquí te cuento cada una de ellas:

ETAPA 1: PROCESO DE POSICIONAMIENTO

Quiero decirte que esta etapa es tanto para marcas que están por salir a la luz, como para marcas con una trayectoria pero que apenas se están mudando al mundo digital.

¿Cual es el objetivo de esta etapa? Identificar tu nicho de mercado.

Además de:
1) Con tu nicho, el cliente ideal al que enfocarás tus estrategias y comunicación.
2) Tu propuesta de valor (diferenciador).
3) El contenido de tu marca en las redes.

Necesitas saber las necesidades que tienen tus clientes y lo que están buscando, así como saber qué está haciendo tu competencia y cómo podrás ir un paso adelante.

En esta etapa es importante que las redes que utilices dentro de tu estrategia, revises y lleves un seguimiento, para determinar el comportamiento de tus leads, seguidores y clientes.

En este punto, si tu proyecto a un no tiene cuenta, puedes usar todo este análisis para identificar qué nombre utilizarás para resaltar de tu competencia.

OJO: no elijas un nombre de usuario demasiado largo, difícil de escribir o deletrear, con puntos/ guiones y evita los nombres comunes. Si tu ya tienes una cuenta, en Instagram es muy fácil cambiar el nombre de usuario (aquí te digo cómo) y en Facebook, también tienes esta opción.

ETAPA 2: VISIBILIDAD DE MARCA

¿Cual es el objetivo de esta etapa? Destacar de tu competencia.

Ya tienes tu cuenta, ahora necesitas hacer visible tu marca ¿Cómo lo harás? Teniendo un buen branding que muestre tu profesionalismo y contenido que cumpla los estándares visuales de tus leads.

Aquí es donde debes invertir en crear la imagen para tu marca ¿Por qué te digo que aquí? Porque si eres nuevo en redes, esto te ayudará a que las personas te identifiquen más rápido y por tanto, tendrás alcance + posicionamiento, si ya tienes tiempo y no haz logrado alcanzar tus objetivos en las redes, puede que tal vez, esta sea una de las razones.

El branding es todo eso qué hace única a tu marca, tu personalidad, tu filosofía, objetivos de marca, logotipo, símbolo, tipografía, paleta de color, estilo de ilustraciones, frases, tipo de contenido, etc.

Si eres una marca nueva, recuerda: aquí es tu oportunidad para hacer de tu imagen, un diferenciador.
Si eres una marca ya conocida offline, recuerda: si has estado casad@ con una imagen que ya no te representa, entonces invierte en un re branding.

ETAPA 3: EXPOSICIÓN

¿Cual es el objetivo de esta etapa?  Dar a conocer qué vendes o qué haces y generar confianza a tu audiencia. OJO: Es dar a conocer, NO VENDER.

Aquí es donde debes invertir en tus estrategias digitales. Es real que tu puedes definirlas, pero si realmente deseas objetivos específicos, tal vez no sea tan mala idea, confiarle esto a un experto.

Recuerda que en el Club de los $75, por tan sólo $75 mxn al mes, puedes obtener las estrategias que necesitas para tu marca, para saber de que te hablo, da clic aquí.

En esta etapa tu marca no debe enfocarse en sólo vender, si no, en generar confianza, soluciones y una relación con su audiencia.

Puedes apoyarte de tu sitio web, publicidad de pago, email marketing, marketing automation, leads y más.

ETAPA 4: ATENCIÓN

¿Cual es el objetivo de esta etapa? Ser la opción que satisface las necesidades de tu audiencia.

En esta fase ya estás usando las redes sociales como un canal de venta, pero no sólo eso, tu audiencia ya sabe que tu puedes resolver los problemas o dudas de tu segmento, ahora tienen la percepción correcta de tu propuesta de valor.

Ya puedes crear contenido que no sólo cree conversaciones, sino que, tengas acciones finales de venta.

Te recomiendo re definir tu contenido generando un mayor número de post de venta (máximo 3 por semana) y redireccionando a links en específico de tus productos, tienda o servicios.

ETAPA 5: REFERENCIA

¿Cual es el objetivo de esta etapa? Ser ubicado como líder en el mercado.

Esta es la etapa en la cual todas las marcas deben aspirar: ser el modelo de sus competidores más cercanos.

Aquí ya pasas a ser la marca que los usuarios recomiendan porque tienes un enfoque de experiencia + calidad en lo que ofreces.

Llegar a esta etapa puede ser fácil o difícil, todo depende de si eres constante, consciente y continuamente trabajas en tu marca, lo que sí, qué puede ser muy fácil perder este estatus ¿Por qué? Porque las redes sociales son un desenfreno de información, millones de marcas en el mundo, están subiendo información, todo el tiempo.

Si descuidas tu marca por un momento, puede que esto contribuya a perder el progreso qué tenías, mi recomendación es, que si tu marca ya llegó a un punto de:
1)Expansión.
2)Número elevado de seguidores.
Pienses en buscar ayuda con profesionales que te ayuden a administrar tus  redes sociales.

Cada una de las etapas son importantes, debes siempre tener en mente que las redes sociales y las plataformas digitales, debes actualizarlas constantemente, si deseas ver resultados.
Mi recomendación final: analiza en qué etapa te encuentras y, si requieres ayuda, ve por un profesional.

Si necesitas ayuda para definir tu contenido, recuerda que actualmente tengo consultorías o asesorías personalizadas.

Si por otro lado, ya tienes todo definido pero no sabes como darle la imagen correcta, también tengo diferentes paquetes para diseñar contenido para ti, sólo da clic aquí.

¿Qué te ha parecido esta nota? ¿En qué etapa se encuentra tu proyecto? ¿Tienes alguna duda? No olvides de dejarme todo en los comentarios. Si quieres qué te avise cuando tendré mi próxima nota en el blog, suscríbete a mi lista dando clic aquí.

Gracias por leerme ¡HASTA LA PRÓXIMA!

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